Wine Australia

Objective
Wine Australia is currently undergoing an organisation-wide transforamtion of its customer engagement strategy. The organisation is commited to become a more customer-centric entity, aligning its operations, strategies, and services with the needs and expectations of its customers.

Approach
As an initial pilot to the greater initiative, Newsletters has been identified as a critical component of Wine Australia's communication function, and pivotal to how Wine Australia disseminates its information and maintains a consistent connetcion to its customers. Symplicit was recently engaged to review and provide recommendations to improve Wine Australia's communications function, with a specific focus on the newsletter service and associated business processes.

Impact
The output from this work was an implementation roadmap that recommended that Wine Australia better utilise their current Kentico CMS, to serve as their future newsletter management system. To mitigate risk and obtain support from the greater organisation, it has been proposed an initial MVP of the newsletter be developed along with the additional recommendations of an audience journmey map, newsletter content model and the necessary analytics and newsletter training required.